For independent pubs

Loyal to your local.
Your local loyal to you.

The simplest way for a community to protect its pub.

A loyalty scheme built only for independent pubs — a direct line to the regulars who keep your doors open.

See how it works

The reality

The independent local is under pressure like never before.

Costs climb. Chains undercut. The supermarket sells cheaper than your cellar, and more people drink at home. Pubs that people love are closing every week — not because nobody cares, but because caring quietly was never enough on its own.

The quiet truth

Your regulars would hate to lose you. They just don't know when you need them.

You know their faces, maybe their names. They've propped up your bar for years. But when a Tuesday's dead, or there's a barrel that'll go to waste, you've no way to tell them — and they've no way to step in. The goodwill is there. The connection isn't.

The answer

Loyal Local is that connection.

A private, opt-in list of the people who actually care about your pub — by name, by email, by phone. When you've something worth sharing, they hear it first. Not strangers. Not deal-hunters. Your people. You give them first dibs; they give you a reason to keep the lights on. Loyal to your local, your local loyal to you.

How it works

Four steps. Two minutes.

1

A QR code on every table

Regulars scan and join in 30 seconds.

2

They join free

No app, no account, just a quick sign-up.

3

You post an offer

Surplus beer, a food deal, an event. Two minutes.

4

Members hear first

A personal alert in their pocket. Your offer, your voice.

What you get

Pick the modules your pub needs.

Start with at least two and add more as your list grows.

🍺

Beer

🍽️

Food & Dining

🏠

Rooms

🎉

Events

From £15 per module, per month — so from £30 a month, plus a one-off £50 setup fee.
No long contract.

What it returns

It pays for itself with a handful of customers.

A well-aimed offer to 100 opted-in regulars brings 20–30 people in who weren't planning to come.

At a typical pub margin, the full package pays for itself with about four extra customers a month. Everything after that is yours.

20–30
extra covers from a single offer to 100 members
~4
extra customers a month to cover the full package
£0
long-term contract — cancel any time

Your list is yours

Built for trust, not data-harvesting.

Every member opts in freely — consent is never pre-ticked — and can leave with one tap. Your list belongs to you and no one else. Data protection is the foundation here, not an afterthought.

✓Explicit opt-in only — consent is never pre-ticked
✓Members can leave with a single tap, any time
✓Your list belongs to you, not to us
✓No data sold, shared, or used for advertising

Keep your local, local.

The pubs that come through the next decade will be the ones whose communities have their backs. Give yours a way to show up.

Protect your local